AdShiftMap

AdShiftMap is a web app (AI + traditional) that monitors competitors’ paid acquisition changes and turns them into actionable alerts. It continuously collects and normalizes signals from public ad libraries (Meta, Google/YouTube where available), landing-page diffs, offer/pricing changes, and creative rotations. Instead of dumping screenshots, it summarizes what changed (new angle, new CTA, new audience hint, new promo terms), estimates likely intent (testing, scaling, repositioning), and shows a simple “impact likelihood” score based on frequency, spend proxies, and message consistency. The goal is not perfect spend estimation (that’s often impossible), but faster strategic awareness: what they’re pushing, how their positioning is evolving, and which experiments are sticking. Expect gaps: some industries and channels are opaque, and the app will be most valuable for brands that advertise heavily on major platforms and iterate creatives weekly.