AdSpendGuard

AdSpendGuard is a web app (with optional Slack alerts) that monitors paid media accounts for costly, easy-to-miss mistakes: broken landing pages, sudden conversion drop-offs, tracking outages, budget spikes, disapproved ads, and geo/device targeting drift. It connects to Google Ads, Meta Ads, and GA4, then runs lightweight automated checks every hour and flags anomalies with clear “what changed” explanations and a recommended fix. This is not another dashboard; it’s a guardrail layer that catches failures between weekly reporting cycles. The MVP focuses on a small set of high-impact checks and fast setup (under 30 minutes). It also keeps an incident log so teams can prove when tracking or site issues caused performance dips, reducing internal blame and speeding up resolution. Expect some false positives early; the product wins by being actionable, not perfect.