AttributionGap

AttributionGap is a web app (with a lightweight browser extension) that audits your marketing measurement stack and flags where attribution is breaking: missing UTMs, cross-domain issues, consent-mode side effects, misfiring pixels, duplicate events, and mismatched conversions between ad platforms and analytics. It connects to GA4, Google Ads, Meta Ads, TikTok Ads, Shopify, and server-side tracking endpoints, then runs automated “journey replay” tests using controlled clicks and synthetic purchases/leads to quantify loss rates by channel and device. Instead of promising perfect attribution, it produces a practical “confidence score” per campaign and a prioritized fix list with estimated revenue impact. The product is part traditional analytics and part AI: AI summarizes anomalies, explains likely root causes, and drafts implementation tasks for your dev team (GTM, sGTM, CAPI, webhooks). It’s built for teams tired of arguing over numbers.