BrandMappr

BrandMappr is a web app (AI + traditional) that helps teams design and maintain brand architecture: masterbrand vs. house-of-brands decisions, sub-brand roles, naming rules, and portfolio logic. Users answer a structured intake about products, audiences, revenue, overlap, and future roadmap. The app generates an initial architecture map, flags conflicts (duplicate value props, naming collisions, audience cannibalization), and outputs a simple governance playbook: decision tree, naming conventions, and when to create/retire brands. It also includes a “portfolio change log” so new launches don’t quietly break the system. The goal isn’t pretty slides; it’s a consistent, defensible structure that reduces internal debate and speeds up launches. Exports include editable diagrams and a one-page architecture brief for leadership approval. Realistically, it won’t replace consultants for complex global portfolios, but it can cover 70% of common cases.