BrandNesting

BrandNesting is a web app (with optional desktop-friendly export tools) that helps teams design, document, and govern brand architecture across corporate, sub-brand, endorsed, and product-brand structures. It turns messy slide decks into a living architecture: a visual hierarchy map, naming rules, relationship types (masterbrand, endorsed, independent), and decision logs for why each brand exists. Teams can run a “new brand request” workflow that forces tradeoff questions (cannibalization risk, channel overlap, legal constraints, SEO impact) before a new name is approved. The app also generates a lightweight brand architecture playbook: how to present the portfolio, how to name new offers, and what to retire. It integrates with existing assets (Figma links, DAM URLs, domain records) but stays focused on architecture, not full brand management. Combination traditional + AI: AI assists with audits, consistency checks, and draft recommendations, but humans approve decisions.