BriefBouncer

BriefBouncer is a web app (with optional Slack integration) that scores advertising and branding briefs for clarity, completeness, and testability before work starts. Teams paste a brief or upload a doc, and the app flags missing essentials (objective, audience, single-minded message, mandatories, channels, success metrics, legal constraints, timeline, budget). It then generates a “brief fix” version and a one-page creative checklist to align stakeholders. It also tracks brief changes over time, so you can see where scope creep started and who approved what. This is an AI + traditional app: AI helps analyze and rewrite, while structured templates and versioning keep it grounded. It’s not a magic creativity tool—its value is preventing rework, misalignment, and endless review cycles that quietly burn money.