BriefBridge

BriefBridge is a web app (with a lightweight mobile companion) that helps PR and influencer managers produce clear, creator-friendly campaign briefs and approvals without endless back-and-forth. You paste in a brand’s internal notes, product claims, do’s/don’ts, legal requirements, and deliverables; the app structures it into a one-page creator brief with required disclosures, talking points, forbidden claims, and a checklist for assets. Creators can ask questions in-thread, submit drafts, and get approvals with timestamped change requests. It also generates a “risk flags” section (e.g., regulated claims, missing FTC disclosure language) and keeps a reusable library of brand voice, past briefs, and approved phrasing. This is not an influencer marketplace; it’s a workflow tool that reduces confusion, speeds approvals, and lowers compliance risk for both sides.