BriefMetric

BriefMetric is a web app (with a lightweight mobile companion) that turns social media performance into client-ready, decision-ready briefs. Instead of drowning users in dashboards, it produces a weekly narrative: what moved, why it likely moved, what to do next, and what to stop doing. It connects to major social platforms plus GA4 and Shopify to tie content to downstream outcomes (traffic, signups, revenue) using simple attribution rules and experiment-style comparisons (e.g., before/after, holdout posts, format vs format). It also flags data quality issues (missing UTM tags, broken links, inconsistent naming) and provides a “fix list” so reporting doesn’t become fiction. This is an AI-assisted analytics app, but it’s opinionated: it prioritizes clarity, defensible metrics, and repeatable reporting over fancy predictions. Exports to Google Slides and PDF in one click.