BriefSprint

BriefSprint is a web app (AI + traditional) that converts scattered campaign inputs—Slack notes, emails, docs, past performance—into a structured campaign plan your team can actually execute. It guides marketers through a tight workflow: objective, audience, offer, channels, budget, timeline, creative requirements, measurement, and risks. The AI drafts the first version, but the product’s real value is enforcing clarity: required fields, assumptions logging, approval gates, and a single source of truth. It generates channel-specific task lists, a measurement plan (UTMs/events), and a “brief quality score” that flags vague goals, missing targeting, or unmeasurable KPIs. Export to Google Docs/Notion/Jira/Asana, and keep a version history so stakeholders stop rewriting the same brief. This is not a full marketing suite—just the planning layer that most teams consistently botch.