ChurnSignal

ChurnSignal is a web app (with a lightweight Slack integration) that helps B2B SaaS marketing teams detect and act on churn risk using product usage + CRM + billing signals. It pulls events from Segment/Amplitude, account data from HubSpot/Salesforce, and invoices from Stripe, then builds an account-level “health timeline” that marketing can actually use. The app auto-creates churn-risk segments (e.g., “usage drop + renewal in 45 days + no CSM touch”) and launches playbooks: targeted email, in-app messages, LinkedIn retargeting audiences, and alerts to Slack. It’s an AI-assisted app: it summarizes what changed, suggests the smallest next action, and drafts messaging variants, but keeps humans in control. This is not a magic churn predictor; it’s a practical workflow tool that turns messy signals into campaigns and coordination, with clear attribution to retained revenue where possible.