ClaimCouture

ClaimCouture is a web app (with optional mobile companion) for luxury skincare brands and bespoke formulators to pre-screen product claims before they hit packaging, PDPs, ads, and influencer briefs. It combines a traditional rules engine with an AI assistant that maps each draft claim (e.g., “clinically proven to reduce wrinkles”) to required evidence levels, jurisdiction-specific constraints (US/EU/UK), and ingredient/formula red flags. Users upload a formula snapshot (INCI + key percentages/ranges), intended claims, and target markets; the app returns a risk score, required substantiation checklist, and safer alternative phrasing. It also generates a “claims dossier” PDF for internal sign-off and retailer audits. This is not magic: it won’t replace regulatory counsel, but it can cut the back-and-forth and prevent expensive reprints, delistings, and ad takedowns that are common when bespoke products iterate quickly.