ClipRef

ClipRef is a web + desktop companion app for sports broadcasters and digital teams to create, tag, and publish short highlight clips in minutes—without the usual chaos of spreadsheets, shared drives, and last-minute Slack requests. It ingests live feeds or recorded games, lets producers mark moments with hotkeys, and auto-generates timecoded clip packages with consistent metadata (teams, players, sponsor slots, league-required fields). An AI layer proposes tags and a short caption, but humans approve everything. The app exports to common workflows (Avid/Adobe, social schedulers, and CMS) and keeps an audit trail of who clipped what and when. This is not a “replace your broadcast system” product; it’s a lightweight layer that makes highlight production faster, more consistent, and easier to distribute across platforms while reducing errors that cause takedowns or missed posting windows.

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