CohortClarity

CohortClarity is a web app for diagnostic analytics that helps teams answer the hard question: why did a KPI change? Instead of only charting trends, it decomposes KPI movement into cohort shifts (new vs returning, channel, plan, region, device, onboarding path) and quantifies which segments drove the change. It connects to common warehouses (Snowflake/BigQuery) and product analytics exports, then builds a “change narrative” with confidence intervals and drill-down tables you can audit. The goal is not magical AI guesses; it’s reproducible math with clear assumptions. It flags Simpson’s paradox risks, seasonality effects, and metric definition changes so teams stop arguing over dashboards. Outputs are shareable “diagnostic reports” with the exact SQL used, making it usable in real orgs where trust and traceability matter.