CohortCraft

CohortCraft is a web app (AI + traditional) that helps small and mid-sized teams build market segments from real behavioral and firmographic data without needing a data scientist. Connect Stripe, Shopify, HubSpot, GA4, and a CSV; the app normalizes fields, detects duplicates, and proposes 5–12 actionable segments (e.g., “high-LTV annual buyers in healthcare” or “trial users who churn after 3 days”). It then generates a segment brief: size, revenue potential, key traits, top channels, and recommended positioning angles. Users can validate segments by running quick holdout tests (email or ads audiences) and tracking lift over a baseline. The product is intentionally narrow: segmentation and validation, not a full CDP or marketing automation suite. It’s designed to produce something teams can actually execute in a week, not a 6-month data project.