CohortPulse

CohortPulse is a web app (with optional Slack alerts) that makes cohort and retention analysis usable for teams that don’t have a dedicated data analyst. Connect Stripe, Shopify, HubSpot, and a product event source (Segment/GA4) to generate standardized cohort tables, payback periods, and churn curves in minutes. The app focuses on “decision-ready” outputs: it flags statistically meaningful retention drops, highlights which acquisition channels or plan tiers are degrading, and suggests the most likely drivers (pricing changes, onboarding steps, support backlog, feature releases) by correlating timelines. It also produces a weekly executive summary that explains what changed, why it matters, and what to investigate next—without pretending to be a magic oracle. This is an AI + traditional analytics app: AI is used for narrative summaries and anomaly triage, while the metrics remain transparent and auditable.