ConsentPulse

ConsentPulse is a web app (with a lightweight mobile dashboard) that audits and monitors your consent and tracking setup across sites, CMPs, and ad tags. It continuously checks whether consent signals (TCF strings, GPP, opt-out flags) are being passed correctly to major ad platforms and whether tags fire in compliant modes. It flags revenue-impacting breakages like “consent always false,” misconfigured vendor lists, region targeting mistakes, or tags firing before consent. It also estimates the business impact by comparing modeled vs observed event loss and suggests concrete fixes (what to change in the CMP, GTM, or tag settings). This is a combination traditional + AI app: traditional for deterministic validation and AI to translate findings into actionable steps and prioritize fixes by likely revenue impact. Brutal truth: most teams don’t know they’re losing 10–30% of measurable demand until it’s too late.