CreativeDrift

CreativeDrift is a web app (with optional Slack alerts) that monitors paid social and programmatic creatives for early signs of fatigue and audience saturation. It connects to Meta, Google Ads, TikTok, and major DSPs, then tracks creative-level metrics (CTR, CPM, CVR, frequency, thumbstop/video quartiles where available) and flags statistically meaningful declines versus each creative’s own baseline. The app groups variants (same concept, different copy/format) to prevent false alarms and recommends what to do next: rotate, refresh hook, change offer, broaden audience, or pause. It also maintains a “creative library” with performance history and simple annotations so teams stop repeating losing concepts. This is not a magic ROAS machine; it’s a practical monitoring and workflow tool that helps teams react faster and waste less spend when creatives inevitably decay.