CrisisBrief

CrisisBrief is a web + mobile crisis communication hub for organizations that need to coordinate fast, consistent messaging across leadership, comms, HR, legal, and operations. It provides pre-approved message templates, role-based approval workflows, and a real-time “situation brief” page that becomes the single link everyone shares internally. The AI layer helps draft updates in your brand voice, flags risky language (legal/regulatory, blame, speculation), and suggests audience-specific variants (employees, customers, press) while keeping an audit trail of who approved what and when. It also supports multi-channel publishing checklists (not direct posting at first—just structured tasks and copy) so teams don’t miss steps under pressure. The goal is not fancy PR tools; it’s reducing confusion, delays, and contradictory statements during incidents, outages, layoffs, safety events, and reputational crises.