CuffCheck

CuffCheck is a mobile + web app that helps dress-watch buyers avoid the most common regret: a watch that looks great online but wears wrong under a shirt cuff. Users scan their wrist with their phone camera to estimate wrist size and lug-to-lug fit, then enter (or import) shirt cuff measurements and preferred style (slim cuff, French cuff, etc.). The app scores specific watch references for “cuff clearance,” visual proportion, and formality, and flags common deal-breakers like thick cases, tall crystals, and long lug spans. It also includes a simple “occasion matcher” to keep recommendations conservative (boardroom, black tie, wedding guest). This is not a marketplace; it’s a decision tool that can affiliate-link out to retailers. Realistically, it won’t replace trying on, but it can prevent obvious mismatches and reduce return rates.