DealTruth

DealTruth helps shoppers judge pricing and value in real time by turning messy promo math into a clear “true unit price” and “deal score.” Users scan a barcode or search an item, then see the current shelf price, promo terms (BOGO, % off, loyalty pricing), and the effective price per unit compared to that product’s recent price history and nearby-store benchmarks. It flags common tricks like inflated “was” prices, shrinkflation (smaller size, same price), and multi-buy deals that only pay off if you’ll actually consume the quantity. The app focuses on a small set of high-frequency categories (groceries, household essentials, OTC meds) where price dispersion is real and repeat purchases make history meaningful. It’s a mobile app with a lightweight web dashboard for power users to export and compare lists.