DonorChurn

DonorChurn is a web app with lightweight AI that helps small-to-mid nonprofits reduce donor attrition and increase repeat giving. It connects to Stripe, PayPal, and common CRMs to flag at-risk donors (e.g., lapsed monthly givers, declining gift size, reduced email engagement) and recommends specific, low-effort actions: a 2-sentence personal check-in, a tailored impact update, or a quick “fix your payment method” nudge. The product is intentionally narrow: retention, not full fundraising. It provides a weekly “Retention Queue” for staff, tracks which outreach worked, and creates simple experiments (subject line A/B, timing, message type) without needing a data team. The AI is used for drafting messages and prioritization, not for magical predictions. If you can’t execute outreach consistently, it won’t save you—but it will make consistent outreach far easier and more measurable.