ElasticityLab

ElasticityLab is a web app (with optional mobile companion) that helps small and mid-sized sellers estimate price elasticity and run simple, statistically sound pricing experiments. You connect Shopify/WooCommerce/Square or upload sales exports, then the app suggests safe A/B price tests (guardrails to avoid margin disasters) and tracks results with clear microeconomics metrics: elasticity ranges, confidence, substitution effects by product category, and cannibalization signals. It also flags when your data is too noisy or sample sizes are too small—so you don’t fool yourself with fake “wins.” This is not a magic pricing autopilot; it’s a practical decision tool that turns messy transaction data into understandable, defensible pricing insights. Reports are built for operators: “If you raise price 3%, expected volume drop is X–Y%,” plus what that means for profit.