EthicLens

EthicLens is a mobile and web app that lets consumers instantly see the animal welfare impact of products before they buy. Users scan a barcode or search a brand, and the app surfaces a simple score based on animal testing, factory farming links, supply chain transparency, and third‑party certifications. Behind the scenes, it aggregates data from NGOs, certification bodies, company reports, and investigative journalism, then normalizes it into an easy-to-understand rating plus a short, blunt summary. Users can set personal red lines (e.g., no animal testing, no caged eggs) and get warnings or alternative suggestions in real time. The app also tracks spending over time, showing how much of a user’s budget supports higher-welfare products versus exploitative ones. Realistically, this will not magically end animal abuse, but it can shift some consumer demand and give activists and conscious shoppers a practical, daily decision tool instead of vague guilt.