EthicTrace

EthicTrace is a mobile + web app that helps vegans and animal-ethics-minded shoppers verify brand claims with evidence, not vibes. Scan a product or search a brand to see an “Ethics Confidence Score” built from public filings, certification databases, parent-company ownership, ingredient sourcing notes, and documented controversies. Users can submit sources (links, documents, photos of labels), and the app ranks evidence quality while flagging marketing language that’s likely misleading. It also offers “safe swaps” that match price, availability, and dietary needs. This is not a feel-good app: many brands will land in a gray zone, and the app will say so. The value is reducing time spent doomscrolling forums and guessing. Monetization is a subscription for advanced features (alerts, bulk lists, household profiles) plus affiliate links for verified alternatives.