FitFwd

FitFwd is a mobile + web AI sizing assistant that reduces shoe returns by predicting fit across brands and models. Users do a quick phone-based foot scan (or enter known sizes) and the app builds a personal “fit profile” (length, width, arch, volume). When shopping, users search a shoe or paste a product link and get a clear recommendation: best size, expected tight/roomy areas, and confidence score. FitFwd also learns from outcomes—users confirm whether the shoe fit and the model updates. The business is B2B2C: brands and retailers embed FitFwd on product pages to cut return costs and increase conversion; consumers can use the standalone app for free. This is not glamorous: accuracy, retailer integrations, and trust are hard, but if it measurably reduces returns, it becomes a budget line item.