FrictionMap

FrictionMap is a web app (with a lightweight JS/SDK) that pinpoints exactly where users get stuck in your onboarding and tells you what to fix first. It combines product analytics with session replays and a focused “onboarding funnel auditor” that labels each step with likely failure reasons (confusing copy, missing permissions, slow API response, form friction, unclear value). Instead of generic dashboards, it generates a prioritized backlog: the smallest changes that will recover the most activations. It also runs simple, guardrailed experiments—copy variants, step reordering, progressive disclosure—then reports lift with statistical confidence and segment breakdowns (device, locale, acquisition channel). The truth: you won’t beat full-suite analytics platforms on breadth; you win by being narrowly obsessed with onboarding and shipping recommendations that are actionable for small teams.