FrictionMap

FrictionMap is a web app (with an optional lightweight mobile SDK) that pinpoints interaction breakdowns in real products: hesitation, dead-clicks, repeated taps, back-and-forth navigation loops, and form thrashing. Instead of dumping raw session replays, it auto-clusters “friction moments” into patterns tied to specific UI elements and user intents, then generates short, actionable interaction-design hypotheses (e.g., hit target too small, misleading affordance, unclear hierarchy). Designers can annotate findings, attach Figma links, and export prioritized fixes to Jira/Linear. The goal is to make interaction design measurable without turning teams into analytics specialists. Realistically, this wins only if it saves time versus existing analytics tools and produces fewer, higher-confidence insights. It should focus on mid-market SaaS and e-commerce teams that already track events but still argue about why users drop off.