GoldenGate

GoldenGate is a web app (with optional lightweight desktop agent) that delivers “good-enough” master data management for mid-market companies drowning in duplicate customers, vendors, and products across Salesforce, NetSuite, HubSpot, Zendesk, and spreadsheets. It focuses on rapid entity resolution, survivorship rules, and a human-in-the-loop workflow so ops teams can fix records without waiting on an MDM program that never ships. The AI layer proposes matches, canonical fields, and merge suggestions, but every change is auditable, reversible, and policy-driven. It provides connectors, scheduled syncs, and a simple API to push mastered records back to source systems. Expect limits: it won’t replace Informatica/SAP MDG for complex global hierarchies, but it will clean up the 80% pain quickly—especially for revenue ops, finance ops, and procurement teams that need reliable reporting and automation.