HookAudit

HookAudit is a web app (with a lightweight mobile companion) that diagnoses why short-form posts underperform and gives concrete rewrites. You connect TikTok/Instagram/YouTube and it pulls recent videos, captions, and basic performance metrics. The app scores each post’s first 2 seconds (hook), on-screen text density, caption clarity, CTA strength, and topic-to-audience mismatch using a repeatable rubric plus AI-assisted analysis. It then generates 3-5 alternative hooks, captions, and thumbnail/text overlays tailored to your voice, plus a simple “next test” plan (what to change, what to keep constant). It’s not a magic growth button: it’s a structured iteration tool that helps creators run better experiments and stop guessing. Export revisions directly into a content calendar and track whether the next version actually improves retention and saves.