HumaneClaim

HumaneClaim is a web + mobile app that helps food brands and farms substantiate animal-welfare marketing claims with lightweight, evidence-based documentation. Teams create a claim (e.g., “pasture-raised,” “no cages,” “enriched housing”), then the app generates a required-evidence checklist aligned to common standards and retailer expectations. Staff upload time-stamped photos/videos, housing specs, veterinary records, mortality logs, and third-party certificates; the system flags gaps, inconsistencies, and expired documents. A shareable “claim packet” can be sent to retailers, auditors, or internal legal/compliance for review. This is not a magic ‘truth machine’: it won’t replace on-site audits, and dishonest operators can still game it. The realistic value is reducing chaos, making documentation consistent, and lowering the cost and friction of being transparent—especially for small and mid-sized producers who can’t afford constant consulting.