InciProof

InciProof is a mobile + web AI-assisted barcode/label scanner that tells shoppers whether a “natural/organic” beauty product actually matches their standards. Users scan a barcode or snap a photo of the ingredient list (INCI). The app normalizes ingredient names, flags greenwashing (e.g., “natural” marketing with petrochemical bases), and scores products against transparent rule sets (COSMOS/ECOCERT-inspired, fragrance allergens, essential-oil sensitivity, pregnancy-safe, vegan, palm-oil concerns). It also suggests truly comparable alternatives available at nearby retailers or major e-commerce sites, with price-per-ml comparisons. The business model is subscription for power users plus affiliate revenue on verified recommendations. Brutal reality: you won’t beat Sephora/Ulta on catalog breadth; you win by being trusted, fast, and opinionated with clear, auditable criteria and fewer but higher-confidence recommendations.