KPIProof

KPIProof is a web app (with optional Slack integration) that helps teams validate strategy with lightweight, measurable experiments instead of slide decks. You define a KPI (e.g., activation rate), propose a strategic bet, and the app forces a clear hypothesis, leading indicator, owner, and timebox. It then pulls data from your existing stack (GA4, HubSpot, Stripe, Snowflake) to track impact and flags when results are statistically too noisy to trust. KPIProof generates a one-page “Strategy Evidence Brief” for leadership: what we tried, what changed, confidence level, and what to do next. This is not a planning tool; it’s an accountability tool. It’s brutally pragmatic for companies tired of quarterly strategy rituals that don’t survive contact with reality, and it makes “strategy” behave more like product iteration.