MarginMap

MarginMap is a web app (traditional + AI) that connects to your accounting system, payment processor, ad platforms, and warehouse/fulfillment data to calculate true contribution margin by SKU, channel, and customer cohort. Most dashboards stop at revenue; this one forces costs into the model: COGS, shipping, returns, payment fees, discounts, and ad spend. It flags where growth is actually unprofitable, highlights the drivers (e.g., return rate spikes, shipping zone creep, discount overuse), and produces a weekly “stop doing / do more” report. The AI layer helps map messy cost fields, suggests cost allocation rules, and explains margin changes in plain language with traceable sources. Exportable views support finance reviews and marketing budget decisions. This is not a BI replacement; it’s a focused margin truth machine for operators who are tired of arguing over numbers.