MarginPulse

MarginPulse is a Shopify web app that calculates true profit per order and per SKU by pulling in product costs, shipping labels, payment fees, discounts, taxes, and ad spend. It flags “fake winners” (high revenue, low margin) and “silent losers” (low volume, negative contribution margin) and shows a clean dashboard: contribution margin, break-even ROAS, and profit by channel. The app supports simple COGS entry, landed-cost rules, and fee templates for common payment providers. For marketing, it connects to Meta/Google to attribute spend at a practical level (daily and campaign), not perfect multi-touch fantasy. Alerts notify merchants when a product’s margin drops below a threshold or when discounting pushes orders into the red. This is not a full accounting system; it’s a decision tool for pricing, ads, and promos.