MetricMender

MetricMender is a web app (traditional + AI) that audits your marketing metrics pipeline and flags where numbers are misleading, inconsistent, or simply wrong. It connects to common sources (GA4, Google Ads, Meta Ads, HubSpot/Salesforce) and runs automated checks: attribution drift, UTM hygiene, channel misclassification, conversion duplication, currency/timezone mismatches, and sudden tracking drops after site releases. Instead of another dashboard, it produces a prioritized “Metrics Health Report” with plain-English explanations, estimated business impact, and step-by-step fixes for marketers and analysts. It also maintains a lightweight metric dictionary so teams stop arguing about definitions (CAC, MQL, SQL, pipeline, ROAS). The AI component summarizes anomalies, suggests likely root causes, and generates tickets/checklists for engineers or tag managers. The goal is brutal clarity: if your data can’t be trusted, the app tells you and shows exactly why.