MetricMinder

MetricMinder is a web app that connects to GA4 (and later other analytics sources) to explain not just what happened, but why it happened. After secure OAuth connection, it ingests key events, channels, landing pages, cohorts, and conversion paths, then runs automated pattern detection to surface correlations and likely drivers behind changes in KPIs. It highlights anomalies (e.g., conversion drop, CAC spike, retention dip) and generates plain-language hypotheses with supporting evidence, confidence levels, and recommended next steps. Users can ask questions like “Why did signups fall last week?” or “Which channel changes predict churn?” and get a prioritized list of factors, segments impacted, and suggested experiments. The product is built for web teams who live in dashboards but struggle to translate charts into decisions, offering a lightweight “insights layer” on top of existing analytics rather than replacing them.