MetricSentry

MetricSentry is a web app (with optional Slack/Teams integration) that monitors the health of business metrics and the pipelines behind them. Instead of building yet another BI dashboard, it watches for silent failures: tracking drops, schema changes, duplicate events, attribution shifts, and “too-good-to-be-true” spikes. Users connect sources like GA4, Segment, Snowflake/BigQuery, HubSpot, Stripe, and ad platforms. The app auto-learns normal ranges per metric, flags anomalies with plain-English root-cause hypotheses (e.g., “Facebook spend up 40% but conversions flat; likely pixel firing issue”), and creates an audit trail of metric definitions and changes. It’s a combination traditional + AI app: traditional rules/thresholds plus AI-generated explanations and suggested checks. The goal is fewer bad decisions caused by broken data, and faster diagnosis when numbers suddenly change.