PaceCap

PaceCap is a web app that monitors ad spend pacing across Google Ads, Meta, TikTok, and programmatic platforms and automatically prevents runaway spend. It pulls hourly spend, compares it to your planned pacing curve (flat, weekday-weighted, or custom), and triggers guardrails when anomalies hit: pause specific campaigns/ad sets, lower budgets, or tighten bid caps. The app is built for the reality that platform reporting lags and “automated rules” often fail during volatility. It includes a simple approval workflow so agencies can enforce client-specific limits without constant Slack firefighting. This is not a magic optimizer; it’s a safety system that reduces catastrophic overspend and the awkward client conversations that follow. You’ll still need clean account permissions and realistic budgets, but once connected it runs quietly in the background and alerts only when action is needed.