PersonaPulse

PersonaPulse is a web app (AI + traditional) that turns messy customer evidence into defensible target personas. Instead of starting with a blank template, it ingests existing artifacts you already have—CRM exports, sales call notes, support tickets, website analytics summaries, and survey responses—then clusters patterns into candidate personas with confidence scores. Each persona includes: core job-to-be-done, buying triggers, objections, channels, budget signals, and “proof links” back to the original evidence so teams can audit the claims. It also highlights contradictions (e.g., sales thinks SMB, data shows mid-market) and recommends the smallest next research steps to reduce uncertainty. The goal is not pretty slides; it’s decision-grade personas that can survive scrutiny in a room with sales, product, and finance. Exports to a one-page brief and a messaging matrix for campaigns.