PledgeProof

PledgeProof helps consumers and advocates verify animal-welfare claims made by brands, restaurants, and product labels. It’s a mobile + web app that turns “cruelty-free” and “humanely raised” into auditable checklists: users scan a barcode or menu item, then see what evidence exists (certifications, policy documents, supplier disclosures, third-party audits) and what’s missing. Brands can submit documentation through a portal, while the community flags gaps, outdated certificates, and misleading marketing. An AI layer summarizes long policy PDFs, highlights red flags (e.g., vague language, no audit cadence), and generates a simple confidence score with citations. This won’t magically expose every bad actor—many supply chains are opaque—but it will reliably surface who is transparent and who is hiding behind buzzwords. The product is built to be boringly factual, not performative activism.