PortfolioDNA

PortfolioDNA is a web app (traditional + AI) that helps companies document, score, and govern their brand architecture across master brands, sub-brands, product lines, and acquisitions. Users import brand lists from spreadsheets, websites, or CRM, then map relationships (endorsed, house of brands, branded house, hybrids) and assign rules for naming, visual identity, and messaging. The AI assists by clustering brands by audience, category, and promise, flagging duplicates, naming collisions, and “orphan” brands that don’t fit the strategy. It generates a simple governance playbook: when to create a new brand vs extend, how to name it, and what approvals are required. The output is board-ready: a portfolio diagram, risk heatmap, and a prioritized rationalization backlog. This isn’t a design tool; it’s a decision tool that reduces confusion, wasted spend, and internal fights.