PromoBite

PromoBite is a web app (with a lightweight mobile companion) for snack brands running in-store promotions, sampling, and endcap displays. It helps brand teams plan a promo, generate a simple store execution checklist, and collect proof-of-execution from field reps or merchandisers (photos, timestamps, notes). The app then ties execution quality to sales outcomes by importing POS data from common retail data providers or distributor reports, producing a clear “did this promo work?” view by retailer, region, and store cluster. It’s not glamorous, but it targets the unsexy problem snack brands constantly bleed money on: promos that aren’t executed correctly and can’t be evaluated quickly. AI is used sparingly for photo compliance checks (is the display present, is pricing visible) and for summarizing what went wrong across hundreds of stores.