PromoProof

PromoProof is a web + mobile AI app for small retailers and DTC brands to predict whether a discount or promotion will actually increase profit, not just revenue. Users connect Shopify/Square (or upload CSVs), pick a proposed promo (e.g., 15% off, BOGO, free shipping threshold), and the app runs a simple demand/price-elasticity model using their historical sales, seasonality, and inventory constraints. It outputs expected unit lift, margin impact, cannibalization risk, and a confidence range, plus a “break-even discount” and recommended guardrails (minimum basket size, limited SKUs, time window). It’s not magic: the app clearly labels low-confidence scenarios and suggests what data is missing. The goal is to replace gut-feel discounting with a fast, repeatable microeconomics workflow that’s understandable to non-economists.