PromoProof

PromoProof is a web app (with optional mobile photo capture) that helps CPG brands measure whether retail promotions actually executed and moved product. Brands upload planned promo calendars (TPR, endcaps, displays, coupons) by retailer/store list. Field reps or brokers submit quick evidence: shelf photos, display presence, price tags, and on-shelf availability. The app then reconciles this with POS/scan data (from syndicated sources or retailer feeds) to estimate promo lift, compliance rates, and lost sales from out-of-stocks. It generates retailer-ready scorecards and internal post-mortems that answer: “Did we get what we paid for?” and “Which stores/regions underperformed due to execution?” This is a combination traditional + AI app: AI is used to read shelf tags, detect display types, and flag likely non-compliance from images, but the core value is disciplined workflow and reporting.