PromoPulse

PromoPulse is a web app (with optional lightweight mobile dashboard) that helps retail and DTC teams predict the sales lift, margin impact, and stockout risk of planned promotions before they go live. Users connect Shopify/BigCommerce, POS, and ad platforms, then define a proposed promo (discount, bundle, channel, dates, audience). The app forecasts incremental units, revenue, contribution margin, and inventory depletion by SKU and region, and flags when a promo is likely to cannibalize full-price sales or trigger fulfillment issues. It also recommends safer alternatives (e.g., smaller discount, different SKU mix, shorter window) and provides a confidence range so teams don’t treat forecasts as gospel. This is an AI + traditional analytics app: classical time-series/causal models for forecasting, with an LLM layer to explain drivers and generate promo scenarios in plain English.