PromoPulse

PromoPulse is a web app (with optional spreadsheet add-on) that helps ecommerce and DTC teams measure the true incremental impact of promotions and price changes when clean A/B tests are impossible. It connects to Shopify, Google Analytics 4, Meta Ads, and email/SMS platforms, then builds a “synthetic control” baseline from comparable products, regions, or customer cohorts to estimate what would have happened without the promo. You get lift estimates, confidence ranges, and a plain-English explanation of what drove the result (discount depth, channel mix, timing, inventory constraints). It also flags when results are statistically weak or confounded (stockouts, tracking breaks, overlapping campaigns) so teams don’t make bad calls. The goal is not perfect attribution—it’s decision-grade measurement for promo calendars, pricing tests, and merchandising bets.