ProofGap

ProofGap is a web app (AI + traditional) that monitors competitor marketing pages, ads, and sales decks, then flags high-risk claims and weak proof. It tracks changes over time, extracts key promises (pricing, performance, compliance, guarantees), and asks a simple question: “What evidence do they provide?” The app scores each claim’s substantiation strength using a transparent rubric (citations, benchmarks, case studies, third-party validation, fine print). It then generates a “counter-positioning brief” with safer, defensible messaging alternatives and suggested proof assets you should build (e.g., publish a benchmark, add a calculator, commission a review). This is not a magic ‘win’ button—data is messy and some claims are subjective—but it gives marketing teams a repeatable way to pressure-test competitor narratives and reduce copycat messaging mistakes.