ProofKit

ProofKit is a web app (with a lightweight mobile companion) that helps brand and comms teams publish “receipts” behind public statements—sustainability claims, pricing changes, product availability, safety updates, partnerships, and campaign promises. Teams create a claim card, attach supporting documents (audits, certifications, lab tests, policy PDFs, internal approvals), and generate a public share link or embeddable widget for press pages and social. The app time-stamps evidence, tracks version history, and provides a simple “what changed” log so updates don’t look like backtracking. An AI layer summarizes long reports into plain-language bullets and flags risky wording (e.g., absolute claims, unverifiable superlatives) before publishing. This is not a PR newsroom replacement; it’s a credibility layer that reduces backlash and speeds approvals when scrutiny hits.