ProofPivot

ProofPivot is a web app (with a lightweight mobile companion) that links social content to real business outcomes using clean, defensible attribution. It pulls post-level data from major social platforms, then ties it to on-site behavior and conversions via first-party tracking and server-side events. Instead of generic dashboards, it focuses on “proof packs”: per-campaign reports that show what changed, what likely caused it, and what to do next. The AI layer clusters posts by creative pattern (hook, format, offer, CTA), detects statistically meaningful lifts, and flags when results are too noisy to trust. It also generates a short weekly memo for stakeholders with confidence levels and recommended experiments. This is not a magic ROI button—platform data is messy and attribution is imperfect—but it makes the uncertainty explicit and still actionable for teams that need to justify spend.