ProofPlay

ProofPlay is a web app (with a lightweight mobile companion) that helps sports properties and agencies prove sponsorship delivery with credible, audit-ready evidence. It centralizes “proof of performance” across channels: in-venue signage, social posts, email/newsletters, web placements, and basic broadcast clips. Users create a sponsorship package, define deliverables and dates, then upload or auto-ingest evidence (screenshots, links, photos, short clips). An AI layer extracts key metadata (logo visibility, duration, placement, post metrics) and maps it to the right contract line item, generating a clean report for brand partners. It’s not magic: it won’t replace Nielsen-level measurement, but it will drastically reduce the manual chasing, file hunting, and last-minute reporting that kills renewals. The goal is faster renewals and fewer disputes by making delivery transparent and easy to verify.